*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Ahead of National Dog Day on Saturday, Alina Hauptman from Best Friends Animal Society joined Cheddar News to discuss adopting a dog from a shelter and what the organization is doing to help pets that have survived the Maui fires.
Jack Dunn, bartender at Great Jones Distilling Co. in Manhattan, spoke with Cheddar News about the history of the whiskey sour and the process involved in making it.
Today is National Whiskey Sour Day and Cheddar News is celebrating! Michelle Castillo spoke with Celina Perez, head distiller at Great Jones Distilling Co. in Manhattan, to discuss how the business got started with a state-of-the-art operation and the process involved in making their fine whiskey drinks.
After decades in the ring, a Connecticut man is celebrating after obtaining his first boxing title, thanks to his wife who had a personal battle of her own and guided him.
A Jersey Shore man has painted sea shells -- nearly 500 of them -- to raise awareness around epilepsy that have traveled as far as Asia and Australia.
Joe Biden and Donald Trump are the most likely nominees for the 2024 presidential election, but you won't see many new books about either this fall. A Barnes & Noble official says there's “an exhaustion of interest" in political titles right now, even in books about Trump, Biden's immediate predecessor in the White House.
Starbucks’ Pumpkin Spice Latte goes on sale Thursday in the U.S. and Canada, as it does each year when the nights start getting longer and the fall winds gather.
Wondering what to watch this weekend? This week we have a wacky combo of a bat mitzvah battle, Jake Paul, and a weird medieval podcast.
A man in Georgia set a Guinness World Record for having the most Batman memorabilia.
Cheddar News explores how you can enjoy a more affordable getaway while staying local. The TWA Hotel at JFK Airport in New York City offers a day getaway with convenience and nostalgia as added ingredients.
