*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Allen Weisselberg was sentenced Tuesday to five months in jail for dodging taxes on $1.7 million in job perks.
The Justice Department is reviewing a batch of potentially classified documents found in the Washington office space of President Joe Biden’s former institute.
The House passed the chamber's rules package with all but one Republican vote while all GOP members voted for its first bill, which would strip funding from the IRS.
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Normally routine, drafting and approving rules to govern the House is the new speaker's next showdown.
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Rep. Kevin McCarthy (R-Calif. 20th District) gained some momentum on Friday afternoon in his bid to become the House speaker, flipping more than a dozen votes in his favor.
The United Nations' global index for tracking food prices fell 1.9 percent in December after hitting an all-time high in 2022 amid drought, war, pandemic, and supply chain challenges.
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