*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Women's marches across the country demanded the protection of abortion rights on Sunday, the 50th anniversary of the Supreme Court decision to legalize the medical procedure that was struck down by the court last year.
Thousands of pro-life activists gathered at the National Mall in Washington, DC, for the ‘March For Life,’ marking the first time the event was held in the post-Roe v. Wade era.
Cheddar News discusses a new State Department program, the ‘Welcome Corps’ that will allow private U.S. citizens to sponsor refugees from around the world.
The U.S. has surpassed its $31.4 trillion debt limit, leading the Treasury Department to implement extraordinary measures.
U.S. Coast Guard tracks potential spy ship near Hawaii, New Zealand Prime Minister Jacinda Ardern is stepping down, and the latest accusation against Rep. George Santos. Here is everything you Need2Know for Thursday, January 19, 2023.
President Joe Biden is set to tour damage and be briefed on recovery efforts after devastating storms hit California in recent weeks, killing at least 20 people and causing destruction across 41 of the state's 58 counties.
Treasury Secretary Janet Yellen warned that the U.S. will reach its $31.4 trillion borrowing cap on Thursday.
UN Secretary-General António Guterres on Wednesday called out ExxonMobil for withholding highly accurate predictions about the impact of climate change.
A chopper crash killed top Ukrainian lawmakers, Arizona fight over water, and the TSA found a record number of firearms last year. Here is everything you Need2Know for Wednesday, January 18, 2023.
A helicopter crash in a Kyiv suburb Wednesday killed 18 people, including Ukraine’s interior minister and three children, Ukrainian authorities said.
