*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The Florida Board of Education has approved a ban on classroom instruction on sexual orientation and gender identity in all grades.
The Supreme Court is deciding whether women will face restrictions in getting a drug used in the most common method of abortion in the U.S. while a lawsuit continues.
New supervisors leading Disney World’s revamped governing body say they had good intentions about collaborating with the company after they were appointed by Florida Gov. Ron DeSantis.
President Joe Biden signed an executive order on Tuesday that contains more than 50 directives to increase access to child care and improve the work life of caregivers.
Supreme Court justices seemed in broad agreement that businesses can’t cite minor costs or hardships to reject requests from workers who need schedule or other accommodations because of their religious practices.
Fox and Dominion Voting Systems have reached a $787 million settlement in the voting machine company’s defamation lawsuit.
House Speaker Kevin McCarthy pledged Monday to pass legislation to raise the nation's debt ceiling — but only on condition of capping future federal spending increases at 1% — as he lashed out at President Joe Biden for refusing to engage in budget-cutting negotiations to prevent a debt crisis.
U.S. Rep. George Santos, the New York Republican whose lies about his background and wealth helped propel him into office, announced Monday that he's running for reelection.
Gov. Ron DeSantis and Florida lawmakers are ratcheting up pressure on Walt Disney World.
Vice President Kamala Harris on Saturday urged Americans to take action during “a critical point in our nation’s history” as thousands of protesters demonstrated across the country against new limits to abortion rights making their way through the courts.
