*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
The U.S. Department of Agriculture announced a nearly $11 billion investment on Tuesday to help bring affordable clean energy to rural communities throughout the country.
Top executives at Silicon Valley Bank and Signature Bank largely avoided taking responsibility for their banks’ dramatic failures at a Senate hearing Tuesday.
The head of the artificial intelligence company that makes ChatGPT will testify before Congress as lawmakers call for new rules to guide the rapid development of AI technology.
Florida Gov. Ron DeSantis on Monday signed a bill that blocks public colleges from using federal or state funding on diversity programs, addressing a concern of conservatives ahead of the Republican governor's expected presidential candidacy.
A special prosecutor found that the FBI rushed into its investigation of ties between Russia and Donald Trump's 2016 campaign and relied too much on raw and unconfirmed intelligence as he concluded a four-year probe that fell far short of the former president's prediction that the “crime of the century" would be uncovered.
North Carolina Gov. Roy Cooper vetoed a bill passed by state lawmakers that would ban most abortions after 12 weeks.
U.S. Rep. Gerry Connolly of Virginia says a man with a baseball bat walked into his Fairfax office, asked for him, and then assaulted two members of his staff.
Thanks to recent advances in artificial intelligence, tools that can create lifelike photos, video and audio are now cheap and readily available.
In front of an exuberant crowd, North Carolina’s Democratic governor vetoed legislation Saturday that would have banned nearly all abortions in his state after 12 weeks of pregnancy.
Turkey’s presidential elections appeared to be heading toward a second-round runoff on Monday, with President Recep Tayyip Erdogan, who has ruled his country with a firm grip for 20 years, leading over his chief challenger, but falling short of the votes needed for an outright win.
