*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Montana has become the first state to enact a complete ban on TikTok. Republican Gov. Greg Gianforte signed the legislation Wednesday and it is scheduled to take effect next January.
The Supreme Court says that Illinois can, for now, keep in place a new law that bars the sale of certain semiautomatic guns and large-capacity magazines.
North Carolina's Republican-led House passed a 12-week abortion law, overriding Gov. Roy Cooper's veto.
Black people are disproportionately denied aid from state programs that reimburse victims of violent crime.
President Joe Biden is declaring he's confident the U.S. will avoid an unprecedented and potentially catastrophic debt default, saying talks with congressional Republicans have been productive.
Florida is banning gender affirming care for minors among a series of anti-LGBTQ+ bills signed by Republican Gov. Ron DeSantis. DeSantis chose a Christian school Wednesday to sign the bills.
An unknown man managed to slip undetected inside the home of White House national security adviser Jake Sullivan, according to two people familiar with the incident. The U.S. Secret Service is investigating.
Legislation banning most abortions after 12 weeks of pregnancy is becoming law in North Carolina after the state’s Republican-controlled General Assembly successfully overrode the Democratic governor’s veto.
New York Expands Regulations for Adult-Use Marijuana Dispensaries
Allies of former Vice President Mike Pence are launching a new super PAC to support his expected candidacy for the 2024 Republican presidential nomination.
