*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Coming off of a fourth-quarter delivering just over 300,000 cars, Tesla is expected to report tremendous earnings after the bell on Wednesday. Al Root, a senior writer for Barron’s, spoke with Cheddar’s Baker Machado about the anticipated earnings report and speculated about what Elon Musk will discuss during the call with investors, including a Cybertruck update, new factories, a possible new vehicle, and/or new larger form batteries. "There's a menu of things he could talk about, and any combination of those would be good," said Root.
The American Federation Teachers Union has announced its latest partnership with NewsGuard in efforts to help educators play a greater role in deciphering facts from fiction that students see online. They say the goal is to help students build critical-thinking skills while also teaching them the importance of media literacy. Executive Vice President of Partnerships at NewsGuard, Sarah Bandt, joined Cheddar to talk more.
James Whitley, Core Contributor at cypher, joins Cheddar News' Closing Bell, where he discusses the underlying factors that support a bounce-back for Bitcoin despite the token's recent slump.
Commercial and residential buildings account for 13% of carbon emissions in the U.S., according to the EPA, and one company says it has a solution. Runwise says it has updated the boiler and heating systems of thousands of buildings, and that its technology not only lowers carbon output but also saves landlords money. Lee Hoffman, Co-Founder and COO of Runwise, joined Cheddar Climate to discuss.
Following sales tech startup Scratchpad raising $33 million in Series B Funding, CEO and co-founder Pouyan Salehi joined Cheddar to discuss how his company's software works to help salespeople with an all-in-one workspace, integrating with Salesforce to optimize notes, spreadsheets, and other relevant information so businesses can forecast and make the best decisions. "If you look at other crafts like artists, they'll have studios; chefs, they'll have kitchens; scientists will have labs, and we just asked, well, if you look at sales as a craft, why doesn't something exist that is designed solely for a salesperson?" Salehi said about his workspace app.
Google could be gearing up to release its own wearable device as rumors swirl about a potential smartwatch with the Pixel brand. Jon Prosser, the creator of Front Page Tech, who tweeted a possible leak about the product, joined Cheddar's "Closing Bell" to discuss potential the benefits of it entering the same space as the Apple Watch. Prosser said, while he doesn't expect it to launch until at least 2023, the Pixel Watch will be "one of the most vital, most important wearables that we can have on the market," noting that it won't likely challenge Apple for much market share but will set the standard for other Android wearables to come.
