*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Energy Impact Partners is a VC firm committed to helping the world move toward a more sustainable future. The tech-focused fund aims to reach $350 million for its Deep Decarbonization Frontier Fund,' which aims to support early-stage companies working on innovative solutions. Energy Impact Partners' Managing Director Andy Lubershane joined Cheddar Climate to discuss.
Over the years we have heard a number of ways people can invest. However, have you thought about how you could invest in sneakers? Well, one platform says you can do that and more.RARE is an investment platform for sneakers that allows users to easily invest in the sneaker culture by giving them the opportunity to buy and trade shares of rare shoes and letting users own some of the most sought-after kicks at a fractional level. Rare says the goal is to empower the communities who made sneakers what they are today and give everyone a piece of the pie. CEO of RARES, Gerome Sapp, joined Cheddar to discuss more.
Crypto is increasingly becoming a hotspot for criminals and fraud with cryptocurrency crime reaching a record-breaking high. reports show scammers took $14 billion worth of crypto in 2021 alone. The latest crypto scam is aimed at investors in Binance. Ben Armstrong, the founder of Bitboy Crypto, joins Cheddar News to discuss.
SES Holdings, a leader in production of high-performance hybrid lithium-metal rechargeable batteries for electric vehicles, has arrived on Wall Street. The company went public via SPAC deal and now trades on the New York Stock Exchange under the ticker 'SES.' Qichao Hu, founder & CEO, joined Cheddar Movers to discuss the debut as well as what lies ahead for the company.
More than 70 religious leaders have come together to sign a letter to urge Mark Zuckerberg and Meta to halt plans for Instagram for Kids. The signers claim that this new platform, currently on pause, could cause spiritual harm to young people. Lucy Kidwell, the screen-free week coordinator for the nonprofit that organized the letter, Fairplay, joined Cheddar News to discuss the issue on Safer Internet Day. "It's not necessarily the content, even, that's on these platforms, but more the structure of the app itself," she said. "It's all focused on comparison, promoting yourself, putting forward this image of perfection and this beautiful life that's really harmful to kids who can't really separate what's real and what's fake and who may not be emotionally mature enough to handle something so complicated."
