Steve Jobs changed the world when he introduced the original iPhone. 10 years later, the new iPhone X finds itself at the top of the list of the most coveted gadgets. Andy Cunningham, author of "Get to Aha!" and a marketing expert behind the launch of the original Mac, was with us to discuss the evolution of Apple since the end of the Steve Jobs era. Cunningham argues that the iPhone X is more than just the holiday season's most-desired device. She explains that it reveals the evolving corporate DNA at Apple. She worked with Apple during the Steve Jobs era, and believes that the company has changed since Tim Cook took over. Instead of focusing on changing the world, Apple has now shifted its efforts to accomplishing incremental improvements on products, Cunningham said.

Share:
More In Business
Saving for the Holidays
With the holidays approaching, now's a good time to start budgeting. Cheddar News provides some tips on where and how to save.
Orange Juice Prices on the Rise
Prices for wholesale orange juice rose to the highest point on Tuesday due to low inventory and harvesting issues in the U.S.
Load More