Steve Jobs changed the world when he introduced the original iPhone. 10 years later, the new iPhone X finds itself at the top of the list of the most coveted gadgets. Andy Cunningham, author of "Get to Aha!" and a marketing expert behind the launch of the original Mac, was with us to discuss the evolution of Apple since the end of the Steve Jobs era. Cunningham argues that the iPhone X is more than just the holiday season's most-desired device. She explains that it reveals the evolving corporate DNA at Apple. She worked with Apple during the Steve Jobs era, and believes that the company has changed since Tim Cook took over. Instead of focusing on changing the world, Apple has now shifted its efforts to accomplishing incremental improvements on products, Cunningham said.

Share:
More In Business
Securitize: The Private Credit Boom Has Arrived
Cheddar News' Need2Know is brought to you by Securitize, which helps unlock broader access to alternative investments in private businesses, funds, and other alternative assets. The private credit boom is here and the Hamilton Lane Senior Credit Opportunities Fund has tripled in assets under management in just six months from November 2022 through April this year. Visit Securitize.io to learn more.
Load More