Alaska Airlines is focusing on flying the eco-friendly skies with a new sustainable fuel deal. The airline has signed a four-year agreement with renewable fuel producer Neste.
“We are, as an industry and I think as a society, we’re on a journey to make sure that we are reducing carbon emissions and protecting our environment,” Diana Birkett Rakow, vice president of external relations at Alaska Airlines, told Cheddar. “And there’s no time like the present to keep making progress.”
Rakow said Alaska Airlines has flown 80 trial flights using sustainable fuel. Renewable diesel and sustainable aviation fuel will now be used on all of its flights out of San Francisco.
“Our long-term goal is to make sustainable fuel a viable, commercially available, scalable product that we can use across all of our operations and really for all of aviation,” Rakow said.
Customers should not notice any changes during their in-flight experience. The change comes as more and more consumers are voicing demands for increased sustainability from big businesses, even beyond the air travel industry.
“One of the things that’s actually going to make reducing carbon emissions successful is involving our guests in wanting us to move in this direction, in purchasing carbon offsets, and continuing to demand that more and more airlines use sustainable fuel so that we can build a sustainable market for this product,” Rakow said.
Alaska Airlines is currently trying to recover from the coronavirus pandemic that has devastated air travel. Rakow said the airline was flying 130,000 passengers per day pre-pandemic, but at the lowest point dropped to 5,000. She said about 35,000 to 45,000 passengers are now flying per day.
The World Economic Forum says false and misleading information supercharged with cutting-edge artificial intelligence is the top immediate risk to the global economy.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
Astronauts will have to wait until next year before flying to the moon and another few years before landing on it. NASA on Tuesday announced the latest round of delays in its Artemis moon-landing program.
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
The KC-46 was to be the ideal candidate for a fixed-price development program. Instead, it has cost Boeing billions, and made industry wary of such deals.
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
One of the world's largest renewable energy developers will be getting hundreds of wind turbines from General Electric spinoff GE Vernova as part of a record equipment order and long-term service deal.
A moon landing attempt by a private US company appears doomed because of a fuel leak on the newly launched spacecraft. Astrobotic Technology managed to orient the lander toward the sun Monday so its solar panel could capture sunlight and charge its onboard battery.
