Alaska Airlines is focusing on flying the eco-friendly skies with a new sustainable fuel deal. The airline has signed a four-year agreement with renewable fuel producer Neste.
“We are, as an industry and I think as a society, we’re on a journey to make sure that we are reducing carbon emissions and protecting our environment,” Diana Birkett Rakow, vice president of external relations at Alaska Airlines, told Cheddar. “And there’s no time like the present to keep making progress.”
Rakow said Alaska Airlines has flown 80 trial flights using sustainable fuel. Renewable diesel and sustainable aviation fuel will now be used on all of its flights out of San Francisco.
“Our long-term goal is to make sustainable fuel a viable, commercially available, scalable product that we can use across all of our operations and really for all of aviation,” Rakow said.
Customers should not notice any changes during their in-flight experience. The change comes as more and more consumers are voicing demands for increased sustainability from big businesses, even beyond the air travel industry.
“One of the things that’s actually going to make reducing carbon emissions successful is involving our guests in wanting us to move in this direction, in purchasing carbon offsets, and continuing to demand that more and more airlines use sustainable fuel so that we can build a sustainable market for this product,” Rakow said.
Alaska Airlines is currently trying to recover from the coronavirus pandemic that has devastated air travel. Rakow said the airline was flying 130,000 passengers per day pre-pandemic, but at the lowest point dropped to 5,000. She said about 35,000 to 45,000 passengers are now flying per day.
David Wright, President and owner of Wright Financial Group, shares his thoughts on why the Federal Reserve seems hesitant to cut rates, and why regional bank stocks could help move the needle.
Disney and Fortnite-maker Epic Games will collab on making new video games with Disney characters. Hopefully it will be more than Mickey Mouse hitting the Griddy.
Hershey is cautioning on its 2024 profit growth as the company contends with rising cocoa costs, leading to increased prices for chocolate. The company anticipates its full-year earnings per share being relatively flat, partly due to higher cocoa and sugar costs.
Prince Harry has reached an out-of-court settlement with a tabloid newspaper publisher that invaded his privacy with phone hacking and other illegal snooping. Attorney David Sherborne said that Mirror Group Newspapers had agreed to pay Harry’ “substantial” costs and damages.
An attorney representing passengers of an Alaska Airlines flight that lost a door plug in midair says a “whistling sound” was heard on a previous flight of the same Boeing 737 Max 9.
What do Arnold Schwarzenegger, Aubrey Plaza, and Tom Brady all have in common? You'll see them on Super Bowl Sunday, but not on the field. If you only watch the Super Bowl for the ads, here's a sneak peek.
