A Start-up That Wants to Tip the Beef Industry, One Cow at a Time
*By Madison Alworth*
The butchery start-up Crowd Cow wants to revolutionize the way Americans buy meat. The company sells beef from "craft beef purveyors," also known as small farmers.
"They are doing it the right way and raising cattle with flavors that are unique to that particular farm," said Joe Heitzberg, co-founder and CEO of Crowd Cow. "The environment they're on, the soil, the many kinds of grasses, and of course, the over 300 breeds of cattle that exist," it all affects how the beef tastes.
Craft Cow offers a wide variety of natural beef for customers to choose from on its website, including 100 percent grass-fed, grass-finished, grain-finished, and A5 Wagyu from Japan.
Customers choose the cow and the cut they want. After an entire cow has been accounted for, Crowd Cow ships the beef directly from the ranch to customers. Packages of beef around 6 lbs. start at $89 and reach as high as $120.
Crowd Cow has raised $8 million in Series A funding, led by Madrona Ventures. Some of the Series A investment also came from the actor Ashton Kutcher. Heitzeberg said that Kutcher reached out in an email.
"He said something like 'I'm aware of you guys. I'm interested in what you're doing. I don't know if you know, but I'm an Iowa farm boy and I worked at a butcher shop at one point. And I just really dig it and we should talk," Heitzberg recalled.
For full interview, [click here](https://cheddar.com/videos/getting-a-crowd-together-to-buy-a-cow).
Dr. Manuele Aufiero, CEO & Co‑Founder of Sizable En a groundbreaking undersea energy‑storage technology powering the global shift to clean, scalable power.
Paul Fipps, President of Global Customer Operations at ServiceNow, breaks down the company’s earnings beat, 5‑for‑1 stock split and booming enterprise AI demand
Movie studios are comfortable digging through comic bins for hot new intellectual property, but they are not comfortable returning the favor and sharing th
Chris Versace, CIO at Tematica Research and portfolio manager for TheStreet Pro, joins from the NYSE to break down the Fed’s latest move and Big Tech’s earnings
Sabrina Siddiqui, National Politics Reporter at The Wall Street Journal, joins to break down the SNAP funding delays and the human cost of the ongoing shutdown.
Arguments at the Supreme Court have concluded for the day as the justices consider President Donald Trump's sweeping unilateral tariffs in a trillion-dollar test of executive power.
AI is reshaping investigations. Longeye CEO Guillaume Delepine shares how their AI workspace empowers law enforcement to uncover insights faster and smarter.
