Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Rescuers from across Europe rushed to a cave in Turkey on Thursday, launching an operation to save an American researcher who became trapped almost 1,000 meters (3,000 feet) below the cave's entrance after suffering stomach bleeding.
A judge sentenced “That ’70s Show” show star Danny Masterson to 30 years to life in prison Thursday for raping two women, giving them some relief after they spoke in court about the decades of damage he inflicted.
Wondering what to watch this weekend? This week we have the latest Power play, looking for a home overseas, the quintessential mother-daughter duo from the aughts, and a YouTube comedy series that never gets old.
A windsurfer who went missing off Florida's Space Coast the day that Hurricane Idalia made landfall last week has been declared the state's second death from the Category 3 storm, officials said Wednesday.
A Florida man who was attempting to cross the Atlantic Ocean in a man-made hamster wheel is facing federal charges after it took the U.S. Coast Guard five days to bring him ashore, according to a criminal complaint filed in Miami.
