Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
New Mexico Gov. Michelle Lujan Grisham has issued an emergency public health order temporarily suspending the right to carry firearms in public across Albuquerque and surrounding Bernalillo County.
Rubiales kissed Jenni Hermoso during the awards ceremony after Spain beat England to win the title on Aug. 20 in Sydney, Australia. The player said it was without her consent.
