Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Rescue teams in eastern Libya have retrieved hundreds of bodies from the city of Derna that's been inundated by devastating floods that killed hundreds.
Authorities searched Monday for escaped murderer Danelo Souza Cavalcante who has eluded capture since breaking out of a southeastern Pennsylvania prison a week and a half ago after he apparently slipped through a search perimeter, changed his appearance, stole a dairy delivery van and contacted acquaintances.
An earthquake has sown destruction and devastation in Morocco, where death and injury counts continue to rise as rescue crews dig out people both alive and dead in villages that were reduced to rubble.
Self-care is important in everyone's lives but sometimes it could be hard to fit it into your budget. Wellness expert Sam Tejada, author of "How to Win in Modern Wellness," joined Cheddar News to explain how to treat yourself without breaking the bank.
