Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A black bear from Ukraine was rescued from an abandoned zoo and transferred to another in Scotland.
Ohio state troopers rescued a piglet off of a highway.
The house that Jamie Lee Curtis's character lived in during the first several Halloween movies is now up for sale.
New data shows that pet owners a paying a premium to live with their furry friends.
A study showed that the southern accent is changing and under threat.
Brazilian actress and writer Suzana Pires spoke with Cheddar News about her nonprofit for women, how Sharon Stone wrote a foreword in her new book and what it's like being a telenovela star in Latin America.
Kate Sandoval Box, beauty director of 'Oprah Daily,' shares the beauty products that staff and fans are raving about this year.
Melissa Marra-Alvarez, curator of education and research, and Elizabeth Way, associate curator of costume, both with the Museum at The Fashion Institute of Technology, joined Cheddar News to discuss how food and food culture impact fashion.
Home organizing expert Katie McCann shares tips to help you organize that tiny space to keep it accessible and safe.
Chef Chrissy of Krave restaurant offers healthy suggestions to update vibrant traditional Caribbean recipes.
