Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Luke Skolkin, an instructor at The Fit House, spoke with Cheddar News about some moves you can do during a workout that you can progress to make them more challenging.
Actress and comedian Kim Coles joined Cheddar News to discuss the 30th anniversary of 'Living Single' which also starred Kim Field and Queen Latifah, her current role with 'Days of Our Lives' and how she helps others in her industry with a new writing program.
There are everyday items that could be dirtier than your toilet. Courtney Mason, general manager of The Spruce, spoke with Cheddar News to discuss what areas are often overlooked that can be cleaned periodically.
