Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A Los Angeles County Sheriff's Department deputy died after he was shot in his patrol car Saturday evening by an unknown assailant, and an investigation is underway that the sheriff said will press all of the department’s resources into action.
Jann Wenner, who co-founded Rolling Stone magazine and also was a co-founder of the Rock & Roll Hall of Fame, has been removed from the hall's board of directors after making comments that were seen as disparaging toward Black and female musicians. He apologized within hours.
Three British news organizations reported Saturday that comedian and social influencer Russell Brand has been accused of rape, sexual assault and abuse based on allegations from four women who knew him over a seven-year period at the height of his fame.
