Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
After serving an in-school suspension over his hairstyle, a Black high school student in Texas immediately received the same punishment when he arrived at school Monday wearing his hair as before in twisted dreadlocks tied on top of his head, his mother said.
Jackie Siegel, best known for her 2012 documentary 'The Queen of Versailles,' joined Cheddar News to reflect on the death of her daughter due to a drug overdose. She also discussed how she's using her platform to advocate for awareness of overdoses and to help with prevention.
