Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Édgar Barrera — the producer and songwriter known for his work with such artists as Madonna, Karol G, Peso Pluma, Shakira, Grupo Frontera and beyond — leads the 2023 Latin Grammy nominations with 13.
Insomnia has been an issue for many people for years. Dr. Rebecca Robbins, sleep scientist and co-author of 'Sleep for Success,' joined Cheddar News to provide tips on what to do before going to bed and how to successfully implement those steps for a good night's sleep.
Peruvian cuisine has been on the rise globally with some of Lima's restaurants named as some of the top eateries in the world. Cheddar News was on the scene at Artesano in downtown Manhattan where Chef Cesar Taboada displayed some of Peru's finest and most famous dishes, including ceviche, causa and lomo saltado. Taboada also explained the Asian influence on Peruvian cuisine that has helped the Andean country expand its offerings to hundreds of typical dishes on its menu.
British police said Monday that they had received a sexual assault allegation after media outlets published claims by several women against Russell Brand. Promoters postponed the remaining dates in a string of live gigs by the comedian, who denies the allegations.
It wasn't an escapee from the Country Bear Jamboree attraction, but a wild black bear managed to be the star of its own show Monday at Walt Disney World.