Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name. Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism. Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."

Share:
More In Culture
On The Scene at Artesano Peruvian Cuisine Restaurant
Peruvian cuisine has been on the rise globally with some of Lima's restaurants named as some of the top eateries in the world. Cheddar News was on the scene at Artesano in downtown Manhattan where Chef Cesar Taboada displayed some of Peru's finest and most famous dishes, including ceviche, causa and lomo saltado. Taboada also explained the Asian influence on Peruvian cuisine that has helped the Andean country expand its offerings to hundreds of typical dishes on its menu.
Load More