Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Getting your children doesn't mean you need to break the bank to do so. Cheddar News' Michelle Castillo attended Toy Insider's Holiday of Play event to find toys that you can get for under $20 ahead of the upcoming holiday shopping season.
September is National Dog Service Month. Rubie Nathanson, a trainer with Dog Training Elite, joined Cheddar News to discuss the differences between a service dog and a typical pet and the importance of service dogs overall.
Cosmetic Executive Women is holding their Beauty Creator Awards and Cheddar News' Hena Doba went to check out some of the groundbreaking beauty products that were on display for hair care, skin care along with fragrances and color cosmetics.
A charter bus carrying high school students to a band camp veered off a New York highway and tumbled down an embankment Thursday, killing two adults and seriously injuring several others, officials said.
