Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The landmark Washington National Cathedral unveiled new stained-glass windows Saturday with a theme of racial justice, filling the space that had once held four windows honoring Confederate Gens. Robert E. Lee and Stonewall Jackson.
Just four months after announcing that the hot dog-shaped Wienermobile was changing its name to the Frankmobile, the distinctive wiener on wheels is reverting to the original.
Here is some music you can listen to ahead of the weekend.
'Crossroads,' the 2002 film which featured Britney Spears, is returning to theaters.
"The Expend4bles" is one of many flicks that you can catch Friday.
A peek at the 'Squid Game' competition show was revealed.
A set of twins born prematurely left NICU after 138 days and were celebrated with a graduation ceremony.
With the cost of food so high, going grocery shopping can be stressful. Trae Bodge, a shopping expert with Truetrae.com, spoke with Cheddar News to provide some money-saving tips when stocking your pantry.
The cost of raising a child is now estimated at $237,000, not including college, according to a new report. Matt Schultz, chief credit analyst with LendingTree, joined Cheddar News to provide tips on how to budget for having a family.
A majority of people in the UK say they believe women do more household chores than men.
