Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Hollywood's writers strike was declared over after nearly five months Tuesday night when board members from their union approved a contract agreement with studios, bringing the industry at least partly back from a historic halt in production.
Social media users take note: You won't be able to snap that fall foliage selfie at a popular Vermont spot. The town has temporarily closed the road to nonresidents due to overcrowding and “poorly behaved tourists.”
Actor David McCallum, who became a teen heartthrob in the hit series “The Man From U.N.C.L.E.” in the 1960s and was the eccentric medical examiner in the popular “NCIS” 40 years later, has died.
