Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Manners are part of our everyday lives but proper etiquette in certain situations can be confusing and unclear. Dr. Sheree Sekou, principal consultant at Sheree Sekou Consulting, joined Cheddar News to provide tips on everything from eating without making a mess, 'ghosting' when dating to properly engaging in social media as professionals and plane etiquette.
Suspect Jason Billingsley was arrested in the killing of Baltimore tech entrepreneur Pava LaPere who had built a successful startup that earned her national recognition, police said.
