Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A 9-year-old girl who vanished during a family camping trip in upstate New York was “safe and in good health” Monday after a massive two-day search ended with her rescue and the arrest of a person suspected in her abduction, police said.
A 104-year-old Chicago woman is hoping to be certified as the oldest person to ever skydive after leaving her walker on the ground and making a tandem jump in northern Illinois.
