Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Andrea Correale of Elegant Affairs joined News 12's Elizabeth Hashagen to discuss how to elevate your party and snacks when gathering to watch football games.
Author Joyce Shulman joined News 12's Elizabeth Hashagen to discuss the benefits of walking outside, rain or shine, and what tools are needed to step up the exercise a notch.
