Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name. Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism. Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."

Share:
More In Culture
On the Scene: Love Me (Bar) Tender Pop-Up
A new pop-up is recreating Elvis Presley's famous living room from Graceland and will be in New York on Thursday and Friday. Kevin Kern, vice president of public relations with Memphis Tourism, joined Cheddar News to explain what pieces are in the recreated room, including a drink inspired by the King of Rock 'n Roll.
Be Well: Tips to Track Your Personal Spending
Staying on top of your personal spending shouldn't be as complicated as you think. Lazetta Braxton, a certified financial planner, joined Cheddar News to provide tips on how to track that spending, such as grouping expenses into different categories.
Load More