Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A Colorado funeral home owner where 115 decaying bodies were found tried to conceal the improper storage of corpses and claimed he was doing taxidermy, according to a suspension letter sent to him by state regulators.
Air travel costs are up but there are ways to make the airport experience better and cheaper. Travel journalist Francesca Page joined Cheddar News to provide how to bring those costs down while traveling, especially ahead of the holiday season.
Senior dogs only have a 25% adoption rate, according to the ASPCA. Josey Miller of Best Friends Animal Society and seven-year-old Christine the Chihuahua joined Cheddar News to discuss the benefits of adopting older pets and to dismiss some myths about taking them home.
