Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Dorothy Hoffner, a 104-year-old Chicago woman whose recent skydive could see her certified by Guinness World Records as the oldest person to ever jump from a plane, has died.
With the weather getting cooler, more people are looking for reasons to stay inside and make their favorite comfort food. Thomas Ricci, chef and vice president of culinary operations with Intelligent Foods, joined Cheddar News to show some of his recipes for the fall.
A memo sent ahead of the new season said that on-ice uniforms and gear for games, warmups and official team practices cannot be altered to reflect theme nights, which include Pride.
