Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Back in 1957, the late Queen Elizabeth II gifted a pair of swans to Lake Morton in Lakeland, Florida. Now there are around 50 swans from the original royal pair and each year they are rounded up and given an annual medical check-up to make sure they're all healthy.
Design and lifestyle company Apartment Therapy has brought back its annual Small/Cool NYC exhibit to showcase some of the biggest interior design trends. Maxwell Ryan, founder of Apartment Therapy, joined Cheddar News to show some of the designs the company has come up with as well as some unique choices for living spaces of any size.
It's the last day to vote for the annual CEW Beauty Awards. Ju Rhyu, co-founder and CEO of Hero Cosmetics, a finalist in the Launch of the Year category, joined Cheddar News to discuss the company's Mighty Surface Patch which has become a sensation.
California restaurants that offer boozy brunches have introduced an extra charge diners to indulge to the point of getting ill will be charged a $50 fee to cover the cleanup.
Jada Pinkett Smith and husband Will Smith have lived “completely separate lives” since 2016, she revealed in an interview with Hoda Kotb. The prominent Hollywood couple married in 1997 and have addressed separations and marital troubles, but never this specifically.
