Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Halloween is just a few weeks away and like any holiday it can get pretty expensive. Shopping expert Trae Bodge joined Cheddar News to explain ways to save while celebrating the spooky season.
Robert Frank, founder and administrator, Sophia Alana Elwell, administrator and lead event organizer and Mike Gilbert, event coordinator, all of DC Cosplayers East, spoke with Cheddar News about the costumes seen at the New York Comic Con.
New York Comic Con is the East Coast's biggest pop culture event and over 200,000 people attend each year, making it North America's most-attended fan convention. Chris D'Lando, event manager for Reedpop, spoke with Cheddar News to discuss what to expect at this year's festivities.
