Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A semi-trailer truck driver was killed when a train derailed and a bridge collapsed, spewing coal and mangled train cars across a highway near Pueblo, Colorado, on Sunday, authorities said.
Suzanne Somers, the effervescent blonde actor known for playing Chrissy Snow on the television show “Three’s Company” and who became an entrepreneur and New York Times best-selling author, has died.
Madonna kicked off her career-spanning Celebration Tour at London's O2 Arena on Saturday night, marking her first performance since suffering what her manager called a “serious bacterial infection” that led to hospitalization in an intensive care unit for several days back in June.
