Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The chief suspect in the disappearance of Natalee Holloway has admitted he beat the young Alabama woman to death on a beach in Aruba after she refused his advances. New details in the killing emerged Wednesday as Joran Van der Sloot pleaded guilty to extorting Holloway's mother, resolving a case that has captivated the public’s attention for nearly 20 years.
The trial of a Fugees rapper, who was convicted this year in multimillion-dollar political conspiracies, stretched across the worlds of politics and entertainment — and now the case is touching on the tech world with arguments that his defense attorney bungled the case, in part, by using an artificial intelligence program to write his closing arguments.
Israel said Wednesday that it will allow Egypt to deliver limited quantities of humanitarian aid to the Gaza Strip, the first crack in a 10-day siege on the territory. Palestinians reeled from a massive blast at a Gaza City hospital that killed hundreds the day before and grew increasingly desperate as food and water supplies ran out.
A 4000-year-old slab of rock is being dubbed a treasure map for archaeologists. The rock was found in 1900 at the site of an ancient tomb in northwestern France and it was declared Europe's oldest known map in 2021.
