Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Many households adopted a pet during the pandemic, according to a survey. However, there were also pets that were raised in isolation in the same period if they weren't adopted. Michael S. Gould, canine trainer and founder of Hounds Town, and Sam Reilly, a dog management specialist and trainer, both joined Cheddar News to explain how they have built up pets' confidence and social skills ahead of being potentially adopted.
Court records show that the Maryland judge who was shot to death outside his home presided over divorce case of the man now identified as person of interest in the killing.
October is Breast Awareness Cancer Month as the disease affects millions of American families. Elissa Kalver, founder of Wegotthis.org, joined Cheddar News to explain how breast cancer inspired her to create her own nonprofit and provided some details of her personal battle while maintaining a family.
