Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The holiday season is nearing and lots of people have travel on their minds. Kim Appelt, fashion stylist and author of "Style for Everybody," joined Cheddar News to provide tips on how to pack like a pro to avoid one less stressful move to do ahead of a trip.
A manhunt for a suspect in the fatal shooting of a Maryland judge continued for a fourth day Sunday as authorities completed their search of an area where the suspect's SUV was found.
Police in Tennessee were searching Sunday for the estranged son of Nashville's police chief as the suspect in the shooting of two police officers outside a Dollar General store.
After a record-breaking opening weekend of $92.8 million, “Taylor Swift: The Eras Tour” took in an estimated $31 million over the weekend from 3,855 locations, according to AMC Theaters. “Killers of the Flower Moon” debuted with $23 million, marking the third best opening for the 80-year-old Scorsese.
