Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
NHL players will be allowed to use Pride tape this season after all with the reversal of a ban that sparked a backlash around hockey and among LGBTQ+ advocates in sports.
'Mission: Impossible - Dead Reckoning Part 2' seems like an impossible mission in and of itself as the eighth installment in the franchise has been delayed nearly a full year.
