Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Nancy Mello, an animal communicator with Medium, joined Cheddar News to discuss how her love of animals led to a change from doing readings with people and spoke of her experiences and the process of helping animals. Mello also does a live pet reading in studio.
A study published this week in the Journal Frontiers in Pain Research found that listening to sad songs when you're in pain could actually help relieve that pain.
The Statue of Liberty is one of the most famous attractions in New York City but there's a lot more to this landmark than one may think. Rafael Abreu, vice president of marketing with Statue City Cruises, spoke with Cheddar News to discuss the park's operations and Park Ranger Laurel Brierly also joined from inside the statue's famed crown to talk about visiting the landmark.
Wondering what to watch this weekend? This week, we have a timeless hair-raising movie, a spooky experience that tugs at your deepest fears and MI6 puffer fish. Plus: a non-creepy Halloween classic.
Jeff Lee, CEO and co-founder of the DIBS Beauty brand, which is a finalist in the CEW Beauty Awards' make-up tools category, spoke with Cheddar News to discuss his background, career, and success in fashion -- and eventually working with baseball great Alex Rodriguez and influencer Courtney Shields -- after a career as a corporate lawyer.
