Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Pieter Vanerman, CEO of Spin, joined Cheddar News to discuss the ping-pong franchise, which has nine locations around the U.S. and two in New York City, and also dived into how the business operates, showed what's on the menu and what you can expect when you visit.
“This truly is The One Where Our Hearts Are Broken,” “Friends” co-creators Marta Kauffman and David Crane, along with executive producer Kevin Bright, said in a joint statement Sunday.
