Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Five months before the deadliest mass shooting in Maine’s history, the gunman’s family alerted the local sheriff that they were becoming concerned about his deteriorating mental health while he had access to firearms, authorities said Monday.
Hena Doba, Michelle Castillo and Kristen Scholer showed off their costumes -- and some photos from their childhoods -- as staff celebrate Halloween at Cheddar News' studio and offices. Michelle Castillo also reported on a new immersive masquerade experience, 'Dreams of Dracula,' in New York City. And Daniella Park, principal baker at Baketivity, showed off some spooky treats to enjoy. Plus, we'll let you know which candies are popular as you prepare to go trick-or-treating.
With Halloween here, you can look to also make some spooky treats for your guests. Daniella Park, principal baker at Baketivity, joined Cheddar News to demonstrate some creative eats that can be enjoyed by people of all ages.
A Massachusetts group is working to clear the names of people accused, convicted or executed for witchcraft in the state of Massachusetts in the 1600s.
