Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The iconic Rockefeller Center Christmas tree has been chosen and it's a Norway spruce that comes from Vestal, New York, which is in the Binghamton area.
Saudi Arabia became the only country to enter a bid to host the 2034 FIFA World Cup after Australia backed out, claiming they were focusing on other major sporting events.
Manga is one of Japan's most beloved comic art forms and an exhibit in New York is showing the work of some of Japan's most talented illustrators. Keiko Asai, of Ginza Sony Park, joined Cheddar News to explain the exhibit and what to expect when you visit.
