Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A tarantula crossing the road in Death Valley National Park caused a traffic crash that sent a Canadian motorcyclist to the hospital, the National Park Service said.
More than four decades since Lennon's murder and two since George Harrison's death, the very last Beatles song has been released as a double A-side single with “Love Me Do,” the band's 1962 debut single.
The murder trial of a woman accused of gunning down rising pro cyclist Anna Moriah Wilson and fleeing the country began Wednesday with Texas prosecutors telling jurors they would hear Wilson's final screams and the shots that killed her.
