Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Following the death of Matthew Perry last week, the foundation he wanted to launch has finally been created.
The story started as an accidental 911 call, but then it ended up in a hug. The Hillsborough County Sheriff's office in Florida responded to a 911 call from a young boy who wasn't facing any emergency. Instead, he was asking to give police a hug.
One of the world's rarest diamonds nicknamed Bleu Royal is set to be auctioned next week.
There could be such a thing as being too clean after heated debates on social media about how often you should shower. Dermatologists and other health experts are now weighing in, saying while showering every day is a must, some experts say it may not be good for your health to shower too often.
Mariah Carey, the 'Queen of Christmas,' is teaming up with Victoria's Secret for a new holiday collection.
A driver tried to crash through the exit gates of a South Carolina nuclear plant Thursday night about an hour after security asked the same car to leave when it tried to enter, authorities said.
68-year-old performs at nursing homes.
Wondering what to watch this weekend? This week we have everything from The Wiggles to the "Saw" franchise. Plus: the struggle to afford blueberries.
A former Southern California street gang leader pleaded not guilty Thursday to murder in the 1996 killing of rap music icon Tupac Shakur in Las Vegas — a charge prompted by his own descriptions in recent years about orchestrating the deadly drive-by shooting.
Fynn has gone viral for skateboarding and surfing but has an even more impressive day job: Helping children with autism and other disabilities.
