Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Four men were charged Monday over the theft of an 18-carat gold toilet from Blenheim Palace, the sprawling English country mansion where British wartime leader Winston Churchill was born.
Actor Evan Ellingson passed away at 35.
An exotic wildlife preserve owner who gained notoriety on the popular Netflix series “Tiger King” plead guilty Monday to animal trafficking and money laundering, the U.S. Justice Department announced.
People are making travel plans and booking tickets as the holiday season nears. Johannes Thomas, CEO of Trivago, joined Cheddar News to provide tips on saving when booking lodging ahead of Thanksgiving and Christmas.
'The Bear' has been renewed for a third season.
A new trailer out that could be a fun watch for the family, fittingly called 'The Family Plan' starring Mark Wahlberg who plays an ordinary father just with one huge secret -- he used to be an elite government assassin.
Maks Chmerkovskiy and wife Peta Murgatroyd, of "Dancing With the Stars" fame, are branching out into skincare.
The NYPD got a call about a dog that appeared to be drowning in a nearby pond and immediately responded to the report
Cities are pushing for stronger driving rules and restrictions as the rate of pedestrian accidents and deaths rises.
Tens of thousands of ancient bronze coins dating from the first half of the fourth century were found in the Mediterranean Sea.
