Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The final trailer for 'The Marvels' is out now for the upcoming movie before it's officially released on Friday.
A Taylor Swift reporter has been hired at Gannett after the job listing really went viral online.
Two cubs from a rare species are making their debut -- two snow leopards who were finally unveiled at the Bronx Zoo in New York.
McCormick announced a limited-edition collection of Thanksgiving doughnuts ahead of the holiday. Duarte Geraldino and Kristen Scholer gave some of them a taste in-studio for your viewing pleasure.
A study published in the Journal Behavioral Processes found that cats actually express their happiness or aggressiveness through facial expressions.
Fitness expert Jillian Michaels joined Cheddar News to discuss her app that helps with exercise programs, meal plans, and the simplicity of living a healthy life.
Former Cheddar News reporter Ashley Mastronardi participated in the 2023 New York City Marathon and gave a first-person account of her race.
Tennis superstar Serena Williams was honored Monday night by the Council of Fashion Designers of America, which awarded her as fashion icon of the year.
The father of a man charged in a deadly Fourth of July parade shooting in suburban Chicago pleaded guilty to seven misdemeanors Monday in a case that centered on how his son obtained a gun license.
James Corden, the multiple Emmy- and Tony Award-winner who gave the world “Carpool Karaoke” is launching a new weekly show set for early 2024 on SiriusXM called "This Life of Mine with James Corden."
