Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The iconic holiday song 'Rockin' Around the Christmas Tree' has hit No. 1.
'Dick Clark's New Year's Rock and Eve' with Ryan Seacrest is bringing some new faces to this year's live broadcast.
The Museum of the Dog, which opened in 2019, features some of the world's largest collections of canine fine art. Alan Fausel, curator of the AKC Museum of the Dog, joined Cheddar News to discuss the museum's operations and history while also explaining the latest exhibit, "Fashionable Dogs."
Police officers in New Jersey were sent on a wild chase recently after a deer crashed through a window of an elementary school in Toms River.
Dhomonique Murphy, lifestyle expert, joined Cheddar News to kick off its new series, Holiday Gift Guide, by helping with suggestions on what to buy for your significant other.
The opening statements Monday in the trial against actor Jonathan Majors centered on whether the actor assaulted his former girlfriend, Grace Jabbari, after she read a romantic text message sent to his phone by another woman.
Instead of embracing the antiquated practice of ranking very different albums against one another, the Associated Press is celebrating the best next to the best.
Danny Seo, editor-in-chief of Naturally Danny Seo Magazine, shares some items that will help you create a delicious vegan meal that all of your guests can enjoy.
Smash hit 'Barbie' is coming to Max on Dec. 15.
Season two of Paramount's Halo series just got its first trailer in this latest season.
