Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Americans across the country this weekend celebrated Juneteenth, marking the relatively new national holiday with cookouts, parades and other gatherings as they commemorated the end of slavery after the Civil War.
Alina Hauptman of Best Friends Animal Society highlights some new pets up for adoption and gives some pointers on how to keep pets safe from wildfire smoke.
If you thought getting older meant slowing down, we want to introduce you to a group that's proving you're never too old to soar through the skies. News 12 visited an airport in Danbury, Connecticut to meet a hobbyist group called the United Flying Octogenarians.
Nat and Alex Wolff, the New York-native brother duo, both of whom started out on the Nickelodeon hit series "The Naked Brothers Band," joined Cheddar News to discuss their new album, "Table for Two."
All major social media platforms do poorly at protecting LGBTQ+ users from hate speech and harassment — especially those who are transgender, non-binary or gender non-conforming, the advocacy group GLAAD said Thursday. But Twitter is the worst.
