Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Our celebration of Pride Month continues here on Cheddar News, with a special segment on New York-based photographer Thomas Evans and his efforts to promote unity & equity.
Pop star Bebe Rexha was hit in the face and injured by a cellphone hurled from the audience at a hometown show in New York City Sunday night, and a man was arrested, police said.
Cheddar News is continuing our celebration of Pride Month as we highlight trail blazers throughout the LGBTQ+ community. Cheddar's own Baker Machado recently had the opportunity to sit down with the editor-in-chief of Them, a magazine that covers everything from culture to politics to fashion within the LGBTQ+ community.
If you're stressed out, worried, or just need to let off some steam, consider trying out smash therapy. Our own Shannon LaNier is on the scene to try it for himself.
OceanGate Expeditions on Thursday said pilot and chief executive Stockton Rush, along with passengers Shahzada Dawood and his son Suleman Dawood, Hamish Harding, and Paul-Henri Nargeolet “have sadly been lost.”
