Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
After some major brands pulled back their support of the LGBTQ+ community, many were shaken at the prospect that their continued fight for equality still stood to this day. Cheddar News explains.
Have you ever wanted to own a dinosaur? Rob Petrozzo, founder and chief product officer at The Rally Museum, joined Cheddar News to discuss how people can own a share of history.
Rob Petrozzo, founder and chief product officer of The Rally Museum, spoke with Cheddar News about how you can own a classic piece from its showings. "We're a little bit of a museum, a little bit of a gallery, but really it's a place where you can see all of these incredible collectibles," he said.
