Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Experts in England have reconstructed the face of a teenage girl who lived over 1,000 years ago.
In the latest Cheddar Feed, where we highlight some of the stories spotlighted on our social media, a 103-year-old Maine woman continues to lobster trap with family while an estimated 7.5 million Baby Shark products were recalled after several reports of injuries.
Taylor Swift performed her 'Dear John' song for the first time in years and pleaded to fans to stop cyberbullying as the song is long believed to be about her ex-beau, singer John Mayer.
Musical legend Elton John captivated audiences at the Glastonbury festival in what he said could be his last concert in England.
Mrs. Kasha Davis, star of "RuPaul's Drag Race All Stars," which recently kicked off its eighth season, spoke with Cheddar News about her time on the show, what she does outside of her program and how important it is for her to help children stay inclusive.
Legendary rapper Busta Rhymes was honored with the Lifetime Achievement Award and musical icon Patti LaBelle powered through a mishap while honoring the late Tina Turner.
Thousands gathered to attend New York City's annual Pride parade.
Hikers have found human remains in a Southern California mountain area where actor Julian Sands disappeared five months ago.
Thousands of effusive marchers danced to club music in New York City streets Sunday as bubbles and confetti rained down, and fellow revelers from Toronto to San Francisco cheered through Pride Month's grand crescendo.
The 2023 BET Awards celebrated 50 years of hip-hop with tributes to the genre’s earliest voices, late legends, and new talent during a show packed with spectacular performances that consistently felt like a party.
